InkCycle's MPSuccess Training Program - LIVE AT EXPO!

Already going on online, the MPSuccess Training Program is being offered LIVE at World Expo four times to make it easy and convenient for you. Also not a bad place to put up your feet and take a break from the show floor (which we are sure hoping has carpeted hallways this year!).

Check with your InkCycle Sales Manager for times and to secure a reservation.

What will you get for your hour investment? Well, hear it straight from our Dean of MPSuccess University, Carl Little:

"Managed Print is here, it's now and it's the ticket to getting into into larger, better accounts which will help you solidify your book of business and add much value to your dealership." Sounds pretty good, doesn't it? But wait... there is more.

"We will teach you how to approach these accounts, who to call on and even make initial calls with you to teach you how to do it. For those truly committed, we'll hold your hand through the process on the first few deals so that you are completely prepared to do it on your own."

Thanks for all of your support and the business and we look forward to seeing you at World Expo!

Don't Miss our Next Selling MPS Webinar!

Can't make Expo and still want to learn how to make money selling Managed Print solutions? Or maybe you are going to be visiting us at Expo and want a good refresher. Either way, we've got you covered. Join us on August 25th for the next webinar.

MPSuccess at Expo Managed Print Pavilion

You asked for it... you got it. InkCycle will now be exhibiting in the Managed Print Pavilion along with our booth space and holding informational seminars and training in our suite in Mandalay Bay. As the rush begins to do final preparations for the show, we will keep you posted here on the blog for new updates on times, schedules and locations where we will be throughout the show.

Having a presence in the Managed Print Pavilion, on the show floor and with the suite, we've tried to make it as convenient for you as possible to get caught up with the InkCycle Team. Please contact your InkCycle Sales Manager if you would like to schedule specific meeting times or just drop by... we're everywhere!

Tips for Non-Exhibiting Attendees

You are going to the show and want to make the most of your time. You are looking for new opportunities, new knowledge and likely exploring new vendor relationships. In other words, you are looking for solutions to business issues such as increased revenue, greater profits or manufacturing issues. The great news is that there is a tremendous amount of information available at the show. The bad news is that there is a tremendous amount of information available at the show.

How do you make the most effective use of your time? Here are some tricks that are used by veteran tradeshow and convention attendees.

TIP 1: DECIDE IN ADVANCE WHAT YOUR GOAL IS.

There will be too much information for you to take in during any worthwhile show, and the natural tendency is to get distracted.
Plan in advance what you want to accomplish and stick to your plan.

TIP 2: SHARE YOUR GOAL.

Make your goal part of your greeting. When stepping up to a booth, introduce yourself and clearly state what your goal for the show is.
I am at the show to see what new products I might add to increase my sales next year”.

TIP 3: COLLECT USEFUL INFORMATION.

Leave the material collection bags in the lobby.
Instead of becoming a pack-rat (I probably still have somebody’s marketing material from last year’s show in a box, file or pile somewhere, unread of course), print out pre-addressed mailing labels and hand them out to people from whom you truly desire information. Let them ship it directly to your office for you.
Saves you money, time and cuts down on the amount of junk you don’t really want or need anyway.

TIP 4: DON’T EAT ALONE.

Even in a crowd, there remains a tendency to eat alone.
If you see someone sitting alone in a restaurant wearing a show badge, ask to join them or ask those waiting in line to join you. Remember to tell them why you are at the show, they may have found the perfect solution for you.
Who knows, you might be the perfect solution for them!

TIP 5: ENTHUSIASM.

Exhibitors, contrary to what you may think, are humans just like you. They get tired standing, just like you get weary walking.
Greet exhibitors with enthusiasm and friendliness and they will show more interest in you and your needs. Exhibitors have made a large investment to help you! And like buyers, exhibitors are looking to do business with people they enjoy spending time with.
Approach a booth with bored or arrogant attitude and chances are, you won’t get much from the show.

TIP 6: FOLLOW UP.

Keep a small notepad (or index cards) in your pocket to write down the names of the companies and people you want to make a point of contacting after the show.
Don’t leave it up to the exhibitor to follow up (though they should) as contact information can become lost.

Plan, Qualify and Follow-Up

Here's a link to some basic tools for Trade Show Success. Even though we ALL know this stuff, they are good reminders of what it takes, whether as exhibitor or attendee.

Trade Show Tips by TradeShowMarketing.org

Hmmm, "Plan, Qualify and Follow-Up"... sounds a little like SELLING!

Tips for a Great Summer

Now that we're in the dog days of summer, it's time to look at some ways to spend our time between now and the big event of World Expo, here's some great tips.

OK, maybe you were looking for something more than basic grilling tips. So, let's look at a few things that you can do this summer to improve your sales efforts.

1. Go out and sell! Seems obvious but the majority of salespeople have the tendency to coast through summer. After all, "summer time is the slowest part of the year, I might as well kick back" can be heard in the corridors of a lot of sales offices. But if you think about it, since the competition is probably taking it easy, doesn't it make sense that this would be the perfect time to get out there and take some of their business? Doesn't it make sense that their customers just might be needing some help?

2. Plan for success. Assuming that you are going to be spending some time prospecting this summer, you might want to think about how you will be supporting the new business when the rush of September business hits your doors like it does every year. Take a day and put together your Time and Territory Management program for the balance of the year.

3. Vacation. Yes, summer is "the" vacation time of the year and you are probably going to take a few days off so you might as well make them both fun and profitable. Consider dropping your customers post cards from the road. Let them know where you've been and thank them for their business. Make the notes personal and fun. If you want a really cool idea, here's a secret... Arrange a "post-card trading program" with your customers. Let them know you'll be sending out cards during your vacation (this is a lot better than a note saying "I will be out of the office and for support, please contact...."). Ask them to send you some from their vacation! Trust me, this can be a lot of fun and it helps create great personal relationships.

Human Interest Insight

OK, this post may be a little less "worthy" than the usual one, but right now we're sweating over the details of the catering schedule for meetings in our suite. If you haven't gone through this before, all you need to know is 1) It's ridiculously expensive and 2) it's ridiculously expensive. Maybe next year, we just buy a restaurant. The things that go on right before a big show!

To keep this a little more "professional", we'll remind you that you might want to check out some of the classes and seminars being held at Expo this year. Experienced or industry novice, there's always something for you.

List of Programs