Rule 4: Personality

RULE 4: Personality…Feel Free to Fake It.

Douglas MacLean (President of MacLean Marketing, a tradeshow consulting firm) lists five character traits for selecting booth staff;

1. Assertive (without being pushy)
2. Outgoing
3. Other – Directed (focused on the needs of attendees)
4. Persistent (physical and emotional stamina)
5. Positive.

Let’s assume that you find yourself slightly lacking in one of the character traits and that you cannot undergo a complete change in your character in the next few days. The answer? Fake it! Remember, you will be on stage, it’s a show baby!